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It’s been another busy quarter for the product development teams at RealityMine. Across our Engineering and Data Services teams, we have been working hard to deliver high value new features and products to our clients and we wanted to share some of the highlights.

If you have any questions, get in touch with one of our team members at info@realitymine.com.
 
iOS 15

Handling changes that new versions of iOS introduce typically dominate our efforts in late Q3 and Q4 every year; 2021 has been no exception. iOS 15 sees significant changes in the data that the operating system makes available. Whilst these changes could have caused significant disruption, RealityMine anticipated that this change was likely in late 2020. As a result, we’ve been able to respond quickly and ensure that data capture is protected and our data processing retains a high degree of consistency with earlier versions of iOS.
 
RealLife Audio Enhancements

Our product to measure consumer listening behaviour across music, radio, podcast and audiobooks was released earlier in the year and has provoked strong interest across our client base. We are pleased to announce a further enhancement allowing clients to identify whether content was being listened to in the foreground or background, enabling clients to overlay audio consumption with other behaviours.
In-App Messaging

Our in-app messaging feature is now running in production. Clients are already taking advantage of this feature to enhance their panel management processes and we are already seeing demand to deliver surveys to users directly through our apps to complement our existing behavioural measurement.
 
Amazon Prime Video - Live Content Measurement

With Emma Raducanu’s exploits at the US Open capturing hearts and minds of people in the UK, the importance of Amazon’s tentative moves into live sports broadcasting was underlined as their linear UK partner - Channel 4 - gained a peak audience of 9.2 million. With the introduction of live content measurement for Amazon Prime Video, RealityMine is perfectly positioned to support our clients in monitoring the fragmentation of sports viewing in global markets.
 
Streaming Data Pipeline

In Q3, we transferred all of our clients to a new data pipeline. This was an invisible but significant change in how we process our data and the flexibility this provides for new feature development. The processing change lays the foundations to deliver data on an hourly basis, in line with local time zones, and direct to your chosen cloud platform.
 
 
 
 

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