Highlights from H1:
RealLife Audio - For clients wanting to measure content level engagement in the fastest growing category for ad spend, we’ve got you covered. RealLife Audio, announced in February, unlocks the insights you need to understand engagement with music, radio and podcasts. Read more >>
Disney+ - With more than 100 million subscribers a little over year after launching, Disney has cemented its status as a major player in the streaming wars. With the addition of this service to the RealLife Media product, clients can unpick the content being viewed across a wide range of geographical markets.
Read more >>
Hourly Data Pipeline - RealityMine is processing data on an hourly rather than daily frequency now. This opens the door to local time zone processing, real time reporting and delivering surveys closer to behavioural triggers. More features are being rolled out over the course of 2021 but get in touch if you’d like to learn more.
Android Performance Optimisation - We introduced new features to ensure robust data capture in developing markets, widening the scope of supported Andriod handset makes and models.
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Coming soon in H2:
In-App Messaging - An important feature addition to all of our applications, clients will soon be able to message their users within RealityMeter and white label apps. This will be key in driving improved message delivery, more effective panel management and provides clients with the ability to deliver surveys and other data collection methods through one platform.
Feed Development Automation - With RealityMine on course to deliver 30 new custom feeds in 2021, we are developing internal software to increase the pace at which we can
deliver new and unique measurement services for our clients. SVOD measurement has been a significant area of growth for RealityMine but we also anticipate significant demand for e-commerce and audio measurement alongside this.
Introducing our Experience & Moments SDKs - Over the coming months, you’ll be hearing more about our latest products. Our Experience SDK enables surveys to be triggered in-the-moment based on behavioural triggers across any website or app, whilst our Moments SDK facilitates the delivery of highly relevant and targeted marketing messaging within competitor web and app environments. Both products take RealityMine into new markets and we’re excited to be leveraging our core technology beyond audience measurement. Read More >>
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